Sharing real social media insights you won't see anywhere else by bridging the data with whackadoodle creativity and real-life experiences.
Tactical tips that make you think different.
Get'em straight to your inbox every other week.
Whatever corner of the internet you've found me through, I'm happy to see you here.
What Else I’ve Yapped About…
Some of my favorite projects:
When I left my role as Director of Unscripted at Smosh, the team sent me away with a brutal and heartfelt roast on our most popular format: Try Not to Laugh.
It was also episode 69.
While Head of Social at Crocs, I concepted, wrote and co-directed a Twilight parody to promote the newest "Dark Romance" collection.
It got over 15M views across platforms and is my favorite projects I've been a part of.
A few years after I left Smosh, I came back to visit and reminisce.
Spelling Bee-kini Wax was a brainchild I concepted and hosted back when "punishment Youtube" was in it's prime.
Across all platforms, the series got over 100M+ views and remains a fan favorite.
As Social lead for Duolingo's Anime Campaign, I created the strategy, distribution and social content for Duolingo's first original anime, fully in Japanese!
The campaign amassed over 100M impressions.
How do you make math interesting? Prescribe it out! I wrote, co-directed and led this SNL-esque commercial for Duolingo Math.