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What I’ve yapped about before:
I'm moving.

Jun 11, 2026

•

5 min read

I'm moving.

A new era is starting today. What's next for this newsletter and why.

Sarah Whittle
Sarah Whittle

XOXO Lady Socialdown

+2

I'm canceling the word "Influencers." Use these instead.

Apr 21, 2026

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2 min read

I'm canceling the word "Influencers." Use these instead.

It's long overdue for an evolution. Luckily, some are already ahead of this.

Sarah Whittle
Sarah Whittle
I wanna talk about some true truths...

Apr 8, 2026

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2 min read

I wanna talk about some true truths...

It's been about a month since I ended my "self-care sabbatical" and I feel so thankful.

Sarah Whittle
Sarah Whittle

XOXO Lady Socialdown

+2

Most brands need to cook up their “Secret Sauce.” Here’s the recipe.

Mar 5, 2026

•

3 min read

Most brands need to cook up their “Secret Sauce.” Here’s the recipe.

How "Emotional Branding" is actually your Secret Sauce.

Sarah Whittle
Sarah Whittle

XOXO Lady Socialdown

+2

4 Social Media Predictions for 2026 by Lady Socialdown

Dec 29, 2025

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8 min read

4 Social Media Predictions for 2026 by Lady Socialdown

With easy-to-digest tips! They're even bolded!

Sarah Whittle
Sarah Whittle

Let's get personal

+3

Goodbye Duolingo... So What's Next For Me?

Dec 1, 2025

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3 min read

Goodbye Duolingo... So What's Next For Me?

Let's get real. And really vulnerable.

Sarah Whittle
Sarah Whittle

Social Media

5 Critical Lessons I learned at Smosh

Nov 23, 2025

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4 min read

5 Critical Lessons I learned at Smosh

My love letter to the brand that taught me so much.

Sarah Whittle
Sarah Whittle

XOXO Lady Socialdown

+2

The most resilient, optimistic and stubborn person you know works in...

Nov 14, 2025

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1 min read

The most resilient, optimistic and stubborn person you know works in...

They work in Social Media. Lemme explain.

Sarah Whittle
Sarah Whittle

Unicorn Social By Sarah Whittle

The brain behind billions of views at Smosh, Crocs, Duolingo, @rudeunicorns and TV. Sharing social media insights you won’t see anywhere else by bridging the data with whackadoodle creativity & real life experiences.

© 2026 Unicorn Social By Sarah Whittle.
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