The most resilient, optimistic and stubborn person you know works in: Social Media.
Over my 14 year career, I’ve created thousands of pieces of content, campaigns and everything in between. Billions of views. A bajillion edits and notes.
And my career isn’t done yet. Not even close. 😅
Social Media isn’t for quitters. It’s the opposite. It’s for the ones that won’t stop trying even after the flops and even after the wins.
I guess you could call us stubborn.
I use that as a superpower.
It fuels my creativity. My innovation. And my ability to experiment. My recovery in the failures. And my triumphs in the wins.
It’s not about going viral. It’s about ✨continuing✨ despite challenges.
And we do with immense pressure from all angles: The audience, haters, fans, consumer, and internally: Leadership, managers, shareholders, their team (or lack there of), creative teams, agencies, platforms, timelines, the ALGORITHMS, AI… the list is unending.
And we are still showing up.
If you relate: You’re a real one. And PLEASE: Also take breaks. Book that trip. Take an errand day. Take a day to rot with a book or craft or video games. Take your kid to lunch. The internet will fragment more and more, so find the corners offline and online that fuel your passion. And keep going. 🫶
XOXO Lady Socialdown