Sarah Whittle

The brain behind billions of views at Crocs, Duolingo, Smosh, TV and more. Sarah Whittle is an award-winning Director, Producer and Strategist that's worked across television, entertainment, tech and CPG brands.

I'm moving.

Jun 11, 2026

A new era is starting today. What's next for this newsletter and why.

I'm canceling the word "Influencers." Use these instead.

Apr 21, 2026

It's long overdue for an evolution. Luckily, some are already ahead of this.

I wanna talk about some true truths...

Apr 8, 2026

It's been about a month since I ended my "self-care sabbatical" and I feel so thankful.

Most brands need to cook up their “Secret Sauce.” Here’s the recipe.

Mar 5, 2026

How "Emotional Branding" is actually your Secret Sauce.

4 Social Media Predictions for 2026 by Lady Socialdown

Dec 29, 2025

With easy-to-digest tips! They're even bolded!

Goodbye Duolingo... So What's Next For Me?

Dec 1, 2025

Let's get real. And really vulnerable.

5 Critical Lessons I learned at Smosh

Nov 23, 2025

My love letter to the brand that taught me so much.

The most resilient, optimistic and stubborn person you know works in...

Nov 14, 2025

They work in Social Media. Lemme explain.